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Generally, people look for businesses in three ways:
The internet is the fastest growing medium ever. And the reason for this phenomenal expansion? A rapidly growing realisation by advertisers that online advertising is adaptable, engaging, flexible, measurable - and highly effective.
Online reach in the UK already stands at 67% - that's 31.7 million people, up from 29.6 million people a year ago.***
74% of users access the internet at least once a week, 52% of them do so daily.***
55% of users state that they would be lost without online access.**
Among internet users, 25% of all time spent exposed to media is now spent online.**
30% of internet users are online for a minimum of 2 hours, 51 minutes a day**
60% of users regard the internet as their favourite information source (compared with 49% for TV, 47% for radio, 34% for magazines and just 24% for newspapers)**
* IAB/PricewaterhouseCoopers Media Audit
** BMRB Internet Monitor Q3 2005
*** TGI Q1 2006
- In a printed directory
- Online, through an online directory or search engine
- By calling a Directory Enquiries (118) number
The internet is the fastest growing medium ever. And the reason for this phenomenal expansion? A rapidly growing realisation by advertisers that online advertising is adaptable, engaging, flexible, measurable - and highly effective.
Online reach in the UK already stands at 67% - that's 31.7 million people, up from 29.6 million people a year ago.***
74% of users access the internet at least once a week, 52% of them do so daily.***
55% of users state that they would be lost without online access.**
Among internet users, 25% of all time spent exposed to media is now spent online.**
30% of internet users are online for a minimum of 2 hours, 51 minutes a day**
60% of users regard the internet as their favourite information source (compared with 49% for TV, 47% for radio, 34% for magazines and just 24% for newspapers)**
* IAB/PricewaterhouseCoopers Media Audit
** BMRB Internet Monitor Q3 2005
*** TGI Q1 2006